Outsourcing Article Writing Services vs. PPC

People who read your article are more likely to visit your website because you are pre-selling them with content. They are also more likely to buy your product because you have already given them valuable information on your site in which they may be able to use and apply instantly to start making profits.

This will cause them to want more buy creating perceived value in the product or service that you are offering . The exception is with PPC and people who are what’s called compulsive buyer. You should focus on there keywords that would indicate such actions like quickly, fast, and now.

With this in mind PPC can help you with those type of keywords or help you with people who are desperately in need of some sort of solution. If you are using PPC there are other ways that you can profit, for example CPA’s where a affiliate partner will basically pay you for having someone complete a simple form.

That brings us to the next question which is whether or not you should outsource someone for writing your articles or if you should use money on PPC?
$5.00 and article x 25 articles = $125 (you can negotiate down to 3 or 4 dollars per article in most cases)

I recently looked at my ezine account and showed that out of roughly 955 Views there were 108 URL clicks. That’s roughly a 10% CTR(average). Pretty good and it’s for FREE.
On average 2 to 3 percent is what is expected with PPC campaigns (With Acceptations)
But let’s still consider the alternative which is PPC.

It’s a little different with PPC because you only pay when someone clicks or an add so lets say you are going to pay the same amount (all other factors considered equal) $125.00. At $125.00 worth of PPC cost assuming that you are paying .10 - .20 cent’s per click (you will pay a LOT more in competitive niches). 125.00 / .15(average) = 833 views.

It seems like article marketing is the clear winner here.